Email Campaign Specifications
Technical Specifications and requirements:
Creative Specs: 400 to 600 pixel HTML File – 60K File Max (see Best Practice – HTML email design below)
Text Version: Text Version of creative, or a link to hosted web page where message appears (this is for people who cannot open HTML emails)
Image Version: All images can be in gif, animated gif.
Campaign timings: iCumulus requires 3 working days from receiving the creative, as per the specs above, to perform testing and data matching prior to the defined campaign request date/times.
| Campaign Details | |
| Client: | Fill in client name and details |
| Campaign: | Name of the campaign |
| Permissioned List: | Names of the database ie – FDS, GAS , Email Cash or Ripple Direct |
| Broadcast Schedule: | Date of when email is to be sent out |
| Campaign Dates: | Dates of when overall campaign is commencing – although if not relevant leave blank |
| Time of day requested: | The time of day you want the email sent out |
| Campaign creative test due by: (iCumulus internal only) |
3 days prior to broadcast date |
| Data to be provided for broadcast: (iCumulus internal only) |
5 days prior to broadcast date |
| Message Set-up | |
| Privacy policy: | Not required – We adhere to Commonwealth Legislation – Privacy Act |
| Personalisation: | |
| Is the message to have personalisation? (i.e. Dear Mark) |
Already set up for “Dear, first name, however you may want something different such as “Dear Mr/Ms last name) if this is the case, please supply details of this in the box below |
| If NO, what is the required default greeting, (i.e., Dear Member) |
|
| Tracking | |
| Please indicate links or images to be tracked | Please have all tracking embedded in to HTML, if not please supply to us. |
| Trafficking | The trafficking will be done by us, and you will receive the reports on the results of the campaign. |
| Reporting | ||
| 48 hour report will be sent to you showing you delivery rate, open rate and click through rate | Yes | |
| Final Report will be sent, (default is 8 days after broadcast, max. 14 days) |
Yes | |
| Test and Seed list: | ||
| Test email approval required by date: | traffic@icumulus.com.au | |
| Test List Internal | ||
| Seed List Internal | ||
| Test List External (agency and Client, 1 from each) |
If you would like us to test the email to your company first, please supply email addresses below | NEW NAMES |
| Seed List External | ||
| INTERNAL USE ONLY: (iC) | For iCumulus ad ops team | |
| Database contact: Name: |
Phone: | Email address: |