Account Based Marketing

iCumulus ABM Strategies:

We will help you implement an Account-Based Marketing strategy to your prospecting needs. We do this as part of our Social Selling program:

• We help you prepare ABM content for social media distribution, including custom short-form insights for each Social Seller.
• We empower you to distribute this content on a rostered basis, and to use specialised techniques to maximise audience engagement and viral distribution.
• We use Sales Navigator to identify all relevant Influencers + Decision Makers within key target accounts.
• We do this by employing highly detailed searches, including boolean, to incorporate all your target criteria, e.g. region, job personas, company names.
• We then build highly-targeted and customised ABM lists for your Social Sellers.

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