What is intent data Marketing?
Intent Data Marketing is a type of Sales intelligence. It allows the user to see when accounts are actively researching a particular topic on third party sites. This data is compared to historical searches from the account and compared to current searching. When research on a particular topic is higher than usual, the account spikes on those topics, indicating a spike in the level of intent on the topic.
What are the Benefits?
“With intent, we’re identifying the companies and contacts most ready to buy, warming those leads, qualifying them and then routing them to sales.” As a result, Safety Services increased MQLs by 200% in its first month of using ZoomInfo.
– David Carter, Vice President of Marketing at Safety Services.