B2B Content Syndication
How Does Content Syndication Work?
We optimise three methods in order to optimise this 3rd party network strategies:
Web Hosting: Your gated content, e.g. white papers and eBooks, will be housed within relevant online industry-related Websites, Directories, and Blogs to encourage prospects to download your asset.
Telemarketing: Our telemarketing professionals will call prospects, as per your brief’s target audience, with the goal of capturing his / her details, opting them into receiving future marketing-related communications, and emailing the agreed asset to that user.
Email Marketing: Our 3rd party partners will also utilise their own internal databases to email prospects who match the brief’s target audience. They do so by setting up an eDM, whereby prospects are encouraged to click on a CTA (Call To Action) link to download the assets. They are directed to a gated landing page, where users who eventually download the content become a lead.
What makes our leads special:
- Data Completeness: Our lead data is complete, accurate, and always matches your brief, using its data validation platform + extensive visual checks. Any leads that do not meet your target audience are replaced free of charge.
- Quality Filters: We conduct LinkedIn profile checks on prospect records, as an additional lead quality filter to make sure no prospects are incorrect.
- Data Transfer: We can feed lead data securely into your marketing system via API, FTP, or Google Sheets, making lead delivery seamless and real-time.