We all agree that it’s almost impossible for a business to succeed today without marketing. As mentioned, however, marketing nowadays relies on technologies, such as a CRM, to analyse the performance of a campaign. This will help guide your department for future strategies and decision making. But what will also make a difference? A sound marketing platform. A Marketing Platform is a software solution that enables marketing departments to centralise and streamline their processes from beginning to end, including planning, briefing, collaboration, and approvals. This marketing platform solution can also support a variety of online channels, including:

  • Social Media
  • Influencer Marketing
  • Content Marketing
  • Email
  • Search Engine Optimization (Seo)
  • Pay-Per-Click (Ppc)
  • Mobile

If you’re unsure of where to start when it comes to choosing marketing platforms, we’ve got you covered.




“We have been working with iCumulus on our CRM set up / implementation and then further with Marketing Automation campaign set up. The experience across the team from data integrations email delivery and know of all things marketing automation was very useful for the launch of our campaigns across 5 geos in South East Asia”  
David Choi -Marketing Director – SEA


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