What is lead generation?

Lead generation is the process of finding people (leads) who have expressed interest in your company, that are likely to become customers in the future. It is a crucial part of the sales process and requires finding information about these prospects, like their name, organization’s name, email address or phone number. This information is then used to initiate business relationships with them.

Key benefits of online lead generation:

  • Recency – Delivered to clients “live” as prospects opt in we deliver these details via API
  • Relevant – Each lead has opted in to specific client (spam compliant)
  • Lifetime prospect – Clients can prospect the leads for the life of the prospect (opt out)
  • Data quality – Data validation services allows us to only accept (buy) validated data – email/ mobile phone
  • Qualified leads – your leads will be guaranteed to be viable prospects
  • Lead nurturing – Digital – email address are mandatory fields which enable us the ability to keep leads engaged with your brand or product

Why generate your leads with iCumulus?

Our lead generation services allows us to provide clients contact data of permissioned consumers delivered directly into your CRM for immediate contact or Lead Nurturing.

We are lead generation experts with long standing relationships with Australia’s premium publishers giving us access to a broad range of online and mobile platforms. Our lead generation campaigns will introduce your business to hundreds of potential prospects each week. We put in a lot of time to listen to you, plan and then build a strategy to find you the best leads for your brand or product. 

Get yourself connected

We would be happy to discuss helping create a new lead generation campaign for your business or reviewing your current practices, fill out the below and we will be in touch