Resources

Q & A

Lead generation

For anyone new or inexperienced in the opportunity to generate leads online, we have developed a list of common questions we receive when we ourselves are working with prospects:

Click on questions for answers:

What is online lead generation? How does online lead generation improve acquisition marketing? Where do these leads go once they are generated? What are the pricing models iCumulus refer to for online lead generation? What are some of the methodologies of generating online leads? What are some of the main reasons clients are using online leads? How do online leads differ to leads generated offline (more traditional methods)? When it comes to data quality how to iCumulus ensure clients are receiving the best quality data? Why is permission so important? Is there a way to stay across the terminology for lead generation?

 


Email Marketing

For anyone new or inexperienced in the opportunity to using email marketing for lead generation purpose, we have developed a list of common questions we receive when we ourselves are working with prospects:

Click on questions for answers:

What are the benefits of using email as main points? What is permission based marketing? What is a 3rd party email list? When considering running a campaign to a 3rd party list, how do you ensure protection from the Spam Act? What are the main benefits of using email marketing for lead generation purposes? What are the main benefits of utilising third party email lists? What are the recommended use of email for lead generation? What are the pricing models that iCumulus refers to for email marketing service? Is there a best practice or guideline to refer to the email marketing solution?

 


FAQ

Do you have a minimum spend for a lead gen campaign? Do you offer B2C or B2B campaigns/ targeting? How are the leads collected? Is the data Spam compliant? What contact fields are available?