Discover how to optimize lead generation strategies with intent data. Intent data is increasingly crucial in B2B marketing, particularly for lead generation. However, many marketers lack clarity on its optimal …
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent data as evidence that the prospect is ready to buy, only …
Wondering how to identify and reach the right prospects and decision-makers on LinkedIn? Want to bridge marketing and …
Intent data’s importance in the B2B marketing and sales disciplines continues to grow as more teams discover the extensive range of its uses and values. Yet the numerous use …
Marketers using intent data and buying groups show more confidence and see greater improvements in metrics. Data is critical for marketers to achieve their annual goals. Having the …
How marketing and sales teams can optimize go-to-market strategies amidst an uncertain economic landscape, saving both time and money: When revenue-generating teams are not aligned, it has an adverse effect …
Use intent data with account-based marketing (ABM) to accelerate the sales cycle, improve conversion rates and fine-tune marketing efforts. Account-based marketing (ABM) is one of the most effective ways …
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities …
Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution …
The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days. See something — like something — want …