For speakers at Raconteur’s event to discuss the research, the findings chime with their experience of decision-making – both in their own businesses and those they sell to. “We’re seeing a lot …
In a robust economy, companies hire sales personnel hand-over-fist, often allowing them to overlook the low productivity levels of many reps. In that construct, the strong performance of the …
Fears of a looming recession yielded a vast amount of discourse and insights from marketers in 2022. What does the data say? Peter Field of IPA analyzed the business …
The verdict is clear: interruptions are out, intent is in. The future of digital marketing and advertising success will be defined by understanding a user’s intentions and serving content that aligns, …
B2B bootstrapped startups, or those that are self-funded and rely on minimal outside investments, often have limited resources, including a small marketing budget. However, there are still ways for …
The past year was a complicated one for sales teams. From a business standpoint, 2022 was the first somewhat “normal” year in a while where the pandemic was not …
Email marketing in the B2B sphere is one of those constantly-analyzed topics in the modern marketing world. However, in the past few years, B2B marketers have been getting more …