Exegraphics – What They Are & How They’re Changing B2B Marketing
There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. In more modern terms, this means that …
Intent Data Strategies Provide a Lifeline to CRM
Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as …
How AI Is Changing Marketing
As AI does begin to mimic human intelligence — which is coming — marketers can continue to be freed up to focus on more and more of the job …
3 Ways To Enhance Your Sales Enablement To Drive Profits
I’ve worked with CEOs who misunderstand sales enablement as simply equipping teams with the latest technology and offering training programs once or twice a year. In reality, sales enablement …
What Is Conversational Marketing? Top Examples + Benefits
Communication creates communities. When connecting with customers, businesses must remember that communication is dialogue, not monologue. It’s a two-way street that requires input from both parties. And conversational marketing …
Email marketing tools: a sales enablement success story
Key features of leading email marketing tools reveal the potential for companies to capitalize on sales enablement success. With an estimated 4 billion users globally, email remains an effective communication …
What’s a Good Conversion Rate? (It’s Higher Than You Think)
Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? …
What is B2B Intent Data? How to Use it Effectively
Over the last several years, we have created a lot of content around Account-Based Marketing (ABM) – from the ultimate ABM strategy template to account-based marketing examples. If you’re unfamiliar with it, ABM pushes …