There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. In more modern terms, this means that …
Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as …
As AI does begin to mimic human intelligence — which is coming — marketers can continue to be freed up to focus on more and more of the job …
I’ve worked with CEOs who misunderstand sales enablement as simply equipping teams with the latest technology and offering training programs once or twice a year. In reality, sales enablement …
Communication creates communities. When connecting with customers, businesses must remember that communication is dialogue, not monologue. It’s a two-way street that requires input from both parties. And conversational marketing …
Key features of leading email marketing tools reveal the potential for companies to capitalize on sales enablement success. With an estimated 4 billion users globally, email remains an effective communication …
Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? …
Over the last several years, we have created a lot of content around Account-Based Marketing (ABM) – from the ultimate ABM strategy template to account-based marketing examples. If you’re unfamiliar with it, ABM pushes …