As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of course, with new technologies and …
Sales and marketing departments were early adopters of digital transformation. Digital content expanded the touchpoints that they could use to personalize engagement. This transformation has been especially useful for B2B …
Content marketing is a tool that should be used to smooth every stage and touch point of the customer journey. Sales enablement content is ultimately designed to help sales move …
Brand reinvigoration has sat top of the agenda for Epicor’s global chief marketing officer, Paul Stoddart, since taking up the reins just over 12 months ago. But rather than fall …