Intent Data: The Ultimate Guide for B2B in 2023 (+Checklist)
Do you know what your customer is looking for? Or what topics move them and what problems they are currently facing? Wouldn’t it be nice if you knew? Intent …
Five Must Have KPIs for B2B Marketing Reports
The ways of marketing have been changing rapidly in the past few years. How can marketers measure their campaign impact with greater accuracy? If you’re a B2B marketer, you’ve …
2023 Will Be The Year Of Business Enablement For B2B Sales
With 2022 in the rearview mirror, now is a perfect time to step back and assess what it taught us about the state of B2B sales. Virtual selling to …
Best practices for utilizing a sales prospecting tool
To be successful in sales prospecting, you must ensure that you’re sending the right message to the right audience. The simplest way to accomplish that goal is to …
The state of intent data in 2023 and beyond
With B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead. In B2B sales and marketing, intent has become …
The Cold Email Template that Got 16 New B2B Customers
Do you know the difference between a cold email that doesn’t get any responses and one that generates more than a dozen new customers? Which kind of cold email …
7 Common Lead Generation Mistakes — and What You Need to Do Differently
Lead generation is essential for effective customer acquisition, and it’s often the best way to land your first sale. Demand generation, a tactic that comes before lead generation, grabs the …