A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Being in the B2B marketing world, are you still wondering …
With new-age tech transforming the ecommerce landscape, B2B players are investing in AI, VR, Big Data and leveraging social media to personalise the shopping experience. India’s improved capabilities in creating …
For B2B CMOs, we don’t know what 2021 has in store for us, but one thing is certain — we should continue to expect the unexpected and embrace change as …
Our interactions with government agencies hardly ever find their way into our dinner-table conversations, yet they play a huge role in our everyday lives. From applying for benefits to renewing …
Businesses are recognizing the need to leverage conversational AI to provide satisfactory customer service experience. In 1956, the term artificial intelligence (AI) was first coined and used to solve mathematical …
Amid the COVID-19 pandemic, the way companies interact with as well as buy and sell from each other now looks fundamentally different than it used to—and that is likely permanent. …