Month: May 2022

The Essential Guide to B2B Email Marketing

Traditionally, B2B email marketing campaigns have been more serious, drier, and a lot less interesting than B2C campaigns. Wise old email marketers said B2C purchasing decisions were driven by emotion, …

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B2B Content Marketing Metrics: Tracking What Matters

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. A recent study found 74.6% of B2B sales to new customers take four …

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