3 Ways to Use Intent Data to Improve ABM Outcomes
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities …
Community-Based Marketing: The Future of Business
Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? In this article, you’ll discover the benefits of community and why …
Sales Enablement: the essential bridge between B2B Marketing and Sales
What is the primary role of B2B marketing in today’s business environment? It’s certainly no longer just about the traditional “awareness and preferenceâ€, or how many website visitors you …
The B2B boom: don’t let these myths bust your momentum
Despite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. Selena Cameron of WPP’s content marketing agency SJR debunks some common B2B …
Making Sense of Intent Data for Sales and Marketing Pros
Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution …
5 Strategies for Managing Unstructured Data
One of the major challenges today’s companies face is trying to harness unstructured data, digital information that can’t be stored efficiently in relational databases because it doesn’t use pre-set data …
If it’s not a sales funnel, what is it?
The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days. See something — like something — want …
Chat GPT; the future for B2B content marketing?
What is B2B Marketing? B2B marketing refers to the marketing activities and strategies that are aimed at selling products or services from one business to another business. In other words, …
Digital Sales Rooms: A Win-Win For Buyer Delight And Rep Productivity
Most B2B buyers today let out a groan when a seller asks to hop on a call. Gartner research shows that nearly three-quarters of surveyed customers say they prefer their purchasing experience …