What is a DMP? And why you need one!
A DMP is a ‘Data Management Platform’. Simply put, a DMP allows marketers to capture audience data and centralise it into one place. This can include a wide variety of …
Month: February 2016
A DMP is a ‘Data Management Platform’. Simply put, a DMP allows marketers to capture audience data and centralise it into one place. This can include a wide variety of …