How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among marketers across the US and Europe, many of whom are focusing on brand as a …
Targeting a B2B Audience? Here are 5 Ways to Improve your Sales and Marketing Performance
With ever-growing scope and potential, B2B marketing is increasingly becoming more complex and competitive. Most of the businesses today are conducted digitally, and their marketing strategies have evolved accordingly. This …
Making the Workforce Smarter by Merging AI and Human Minds
Given the promise of AI technology, it’s possible our world could one day mimic the storyline from Blade Runner. Last year, Elon Musk, founder and CEO of Tesla, stated that “robots will be able …
Aussie Marketers Lag Behind Due to Fear of ‘Tech’
Marketers are stuck in a Bermuda Triangle of being fearful about innovations impacting their jobs, yet if they don’t use new tech they will fail to meet business outcomes. According …