Recently, I met with a potential client, who expressed great disappointment over the last-minute cancellation of Mobile World Congress (MWC) 2020 in the wake of the Coronavirus (COVID-19) outbreak. The …
Want to increase your company’s profitability from your website? Generating traffic is only half the battle. You can spend months focusing on doubling traffic to your website, but if you …
Customer experience (CX) is a hot topic in business-to-consumer marketing, but it’s been overlooked in the business-to-business community. Personalized experiences have become a core element of many B2C marketing strategies. …