Chatbots are one of the biggest innovations in the marketing industry but in order to use them effectively, brands must carefully consider the customer journey and how they implement this …
Scientists at CSIRO, Australia’s national science agency, in partnership with Melbourne Genomics Health Alliance, have developed an Australian-first digital conversation agent (a ‘chatbot’) that could support patients in making informed …
Social media for b2b brands is tough. This is because any brand that is directly in touch with the consumers has more creative ideas to interact on social media whereas …
AI creates unknowns, and they loom large over marketers. The 2020 State of Branding Report found that 56% of surveyed marketers think AI could negatively affect their brands by diminishing creativity, reducing …
DemandGen Report’s B2B Buyer Behavior Study uncovers new purchase trends in the B2B industry The COVID-19 pandemic has dramatically altered the economic landscape for businesses. While we are yet to …