Without a doubt, last year was a watershed for the adoption of new technologies, as the COVID-19 pandemic accelerated the implementation of tools based on Artificial Intelligence (AI) for various business areas. …
It is undeniable that B2B e-commerce has been rapidly growing over the past few years. However, along with its rapid growth is tougher competition among the industry players. Everybody wants …
An artificial intelligence-powered chatbot is helping providers at UCHealth increase patient engagement and enhance the care experience. The rise of artificial intelligence tools in healthcare has introduced new methods of …
B2B marketing got on to the digital bandwagon relatively late. But the foundations have already been laid. Companies now need to leverage digitalisation to hit that growth curve. B2B marketing, …
Latest Conversational Marketing Analytics Trends State that Customers’ Emotions Have Significant Influence on Their Satisfaction with a Service Chatbot Strategy Analytics – The development of conversational agents or chatbots that can engage …
We explore the game changer that B2B Marketing Automation is with a detailed case-study analysis and how it can get the marketing ball rolling for brands. It is most likely …
In a technologically advanced world that promotes fast-paced consumerism and instant gratification, 21st-century consumers have become that much more demanding. The digital marketplace has largely eliminated the need for face-to-face …
B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation …