LinkedIn in a modern-day employee branding strategy In the State of B2B Social Media Marketing report by Oktopost, 46 per cent of CMOs interviewed concluded that employee advocacy was their best-performing social …
Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason …
The old saying “spend money to make money†seems paradoxical. But what if B2B CMOs could harness Forrester’s data and insights to show that’s exactly what high-growth companies are doing? …
If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to …