5 Lead Generation Trends to Know in 2024
From navigating Google’s algorithm updates to integrating AI, adapting to these five lead generation trends will help you close more deals in 2024. In 2023, the B2B companies faced a …
2024 B2B trends: 6 key areas for marketing success
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts. Staying ahead of the curve is imperative for long-term success in B2B. As we …
Layering Intent Data Onto Your Top-of-Funnel Marketing
Discover how to optimize lead generation strategies with intent data. Intent data is increasingly crucial in B2B marketing, particularly for lead generation. However, many marketers lack clarity on its optimal …
Lead generation and marketing automation: How they work together
Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The …
How AI Can Help Sales Teams Craft More Personalized Pitches
Progressive sales leaders have used AI and machine learning to increase the efficiency of their organizations. Revenue operations and enablement teams have fine-tuned advanced models built for the structured …
5 B2B Lead Generation Ideas To Fill Up Your Sales Pipeline
Lead generation as a concept is simple: Find buyers with a problem and provide a product or service that solves that problem. When your brand is a good fit, your …
VIEWPOINT: FIVE B2B MARKETING TRENDS FOR 2024
This time a year ago, marketers planning their 2023 budgets were bracing for a recession. A common motto might have been “fasten your seatbelts, folks, we’re going to be in …
11 Email Marketing Tips For Your 2024 Email Marketing Campaigns
The first marketing email was sent in the late 1970s when Gary Thuerk, a marketing exec, sent a couple of hundred unsolicited emails to market his company’s computer products. More …