5 B2B Marketing Trends to Know for 2024
This time last year, marketers planning their 2023 budgets were bracing for a recession. A common motto might have been: “Fasten your seatbelts, folks, we’re going to be in for …
Quality Over Quantity: Identifying High-Value Intent Data
As marketers, we’re all looking for a silver bullet to resolve our pipeline challenges, especially in a really tough macro-environment. For many teams, the search for solutions leads to too …
The Demand Generation Game Plan For B2B Tech Brands
In the first half of 2023, my agency has been noticing a decline in search volumes across various tech categories. This paints the picture that inbound demand for B2B tech …
2024 Predictions: Email captures marketers’ attention
Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape. When done right, email is an effective, low-cost channel that speaks …
Buyer Intent Data: Identify and Prioritize Sales-Ready Accounts
It’s no secret that B2B marketing teams are being held accountable for their influence on the pipeline more than in the recent past. B2B marketers need an efficient approach …
Google Gemini: Everything you need to know about the new generative AI platform
Google’s trying to make waves with Gemini, a new generative AI platform that recently made its big debut. But while Gemini appears to be promising in a few aspects, …
Streamlining Lead Management With the Right Integrations
Looking to unleash the potential of lead generation? Integration could hold the answer. Businesses must adapt to the ever-changing economic and technology landscapes in order to maintain a stable revenue …
2024 B2B Tech Marketing Trends: The Year Of Authenticity
In modern marketing, every era is characterized by both its transformative strategies and transient trends. In other words, brands must continuously evolve (focus on Marketing Trends) in order to stay …
Boosting Sales Performance: Key Metrics to Measure Sales Enablement Effectiveness
Sales enablement is crucial in driving revenue growth by empowering your sales team to deliver personalized and impactful interactions at every stage of the buyer’s journey. It aligns marketing efforts …