AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it. B2B marketers have employed account-based marketing (ABM) for some time, but the approach …
Account-based marketing (ABM) is like spearfishing. You set a single target, rather than spraying and praying. This concentrates sales and marketing efforts toward one account to generate higher revenue inflow. …
The integration of Artificial Intelligence (AI) in lead generation is transforming how businesses identify and engage with potential customers. Unlike traditional methods, AI algorithms can analyze vast datasets, predict buying …
The use cases for artificial intelligence (AI) in the world of sales are plentiful. AI is making sales teams more prepared, efficient and impactful by automating tedious tasks and surfacing …
Sales automation tools have the power to transform your go-to-market strategy, delivering better efficiency, quicker sales cycles and faster growth. But in order to make the most of sales automation, sales …
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
Every company I talk to, big and small alike, is asking me the same thing lately: “How do we modernize the way we go to market?” What they’re really asking …
In the rapidly evolving digital era, unstructured data has become a key player in businesses’ digital transformation journeys. Encompassing a vast array of information forms (from videos and audio clips …
Only 5% of businesses are in the market to buy your products or services at any one time, meaning 95% of businesses aren’t currently in a buying cycle. This surprising concept — …