
Top 5 XR and AI marketing trends in 2023
Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry. Recently, I had a panic attack brought on by a sort-of existential …
Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry. Recently, I had a panic attack brought on by a sort-of existential …
Sales enablement success metrics can maximize authentic content marketing rewards as AI automation tools help firms scale campaigns. AI automation in the workplace is moving at a dizzying pace. Business …
A company made for a recovery scenario It is hard to know if high growth IT stocks have returned to fashion. Certainly, there are some signs of that, but …
What is B2B Marketing? B2B marketing refers to the marketing activities and strategies that are aimed at selling products or services from one business to another business. In other words, …
As AI does begin to mimic human intelligence — which is coming — marketers can continue to be freed up to focus on more and more of the job …
An effective sales team has proven to be a leading factor in companies’ performance and growth throughout the pandemic. For those of you responsible for enabling a sales force, …
As organizations grapple with resignation, migration and possible stagnation, a new approach has taken the lead: sales enablement. Sales enablement as a profession has experienced tremendous growth. In just a …
Sales technology is pervasive in sales culture and increasingly affecting sales’ go-to-market strategy. According to a recent Gartner survey, more than eight in 10 senior sales leaders believe effective use …
Ireland’s B2B marketing sector has benefited positively from the pandemic overall according to a new report, published by Squaredot, the B2B marketing agency in association with the Marketing Institute of …
Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia” which …