Why Sales Enablement Is Critical To Your Post-Pandemic Growth Strategy
An effective sales team has proven to be a leading factor in companies’ performance and growth throughout the pandemic. For those of you responsible for enabling a sales force, …
Sales Enablement Tools In The Virtual World: Three Reasons Less Is More
As organizations grapple with resignation, migration and possible stagnation, a new approach has taken the lead: sales enablement. Sales enablement as a profession has experienced tremendous growth. In just a …
7 Technology Disruptions That Will Completely Change Sales
Sales technology is pervasive in sales culture and increasingly affecting sales’ go-to-market strategy. According to a recent Gartner survey, more than eight in 10 senior sales leaders believe effective use …
Some positive news for B2B marketers emerging as a result of the pandemic
Ireland’s B2B marketing sector has benefited positively from the pandemic overall according to a new report, published by Squaredot, the B2B marketing agency in association with the Marketing Institute of …
Why B2B marketers in Asia still struggle with ROI attribution and lead gen
Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia” which …
AI (Artificial Intelligence) Has Come To Disrupt B2B Sales Expectations
Sales and marketing departments were early adopters of digital transformation. Digital content expanded the touchpoints that they could use to personalize engagement. This transformation has been especially useful for B2B …
B2B’s Evolution In 2021: How AI And Machine Learning Are Forever Changing B2B Marketing
Did you know that the number of marketers adopting AI technology grew by 44% between 2017 and 2018? At Leadfeeder, we use machine learning to filter ISPs and nonrelevant hostnames out …
The role of AI & social media marketers in a B2B marketing campaign
A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B marketing campaign. Without …
5 trends of Artificial Intelligence in marketing that will mark 2021
Without a doubt, last year was a watershed for the adoption of new technologies, as the COVID-19 pandemic accelerated the implementation of tools based on Artificial Intelligence (AI) for various business areas. …
How AI Chatbots Can Boost Patient Engagement, Care Experience
An artificial intelligence-powered chatbot is helping providers at UCHealth increase patient engagement and enhance the care experience. The rise of artificial intelligence tools in healthcare has introduced new methods of …