Top 5 XR and AI marketing trends in 2023
Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry. Recently, I had a panic attack brought on by a sort-of existential …
Authentic content marketing in an age of AI automation
Sales enablement success metrics can maximize authentic content marketing rewards as AI automation tools help firms scale campaigns. AI automation in the workplace is moving at a dizzying pace. Business …
ZoomInfo: Green Shoots And Generative AI – A Potentially Powerful Combination
A company made for a recovery scenario It is hard to know if high growth IT stocks have returned to fashion. Certainly, there are some signs of that, but …
Chat GPT; the future for B2B content marketing?
What is B2B Marketing? B2B marketing refers to the marketing activities and strategies that are aimed at selling products or services from one business to another business. In other words, …
How AI Is Changing Marketing
As AI does begin to mimic human intelligence — which is coming — marketers can continue to be freed up to focus on more and more of the job …
Why Sales Enablement Is Critical To Your Post-Pandemic Growth Strategy
An effective sales team has proven to be a leading factor in companies’ performance and growth throughout the pandemic. For those of you responsible for enabling a sales force, …
Sales Enablement Tools In The Virtual World: Three Reasons Less Is More
As organizations grapple with resignation, migration and possible stagnation, a new approach has taken the lead: sales enablement. Sales enablement as a profession has experienced tremendous growth. In just a …
7 Technology Disruptions That Will Completely Change Sales
Sales technology is pervasive in sales culture and increasingly affecting sales’ go-to-market strategy. According to a recent Gartner survey, more than eight in 10 senior sales leaders believe effective use …
Some positive news for B2B marketers emerging as a result of the pandemic
Ireland’s B2B marketing sector has benefited positively from the pandemic overall according to a new report, published by Squaredot, the B2B marketing agency in association with the Marketing Institute of …
Why B2B marketers in Asia still struggle with ROI attribution and lead gen
Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia” which …