Artificial Intelligence in Email Marketing – The Possibilities

Email Marketing has been around since forever. There are plenty of articles any of us can read on Google about Email Marketing. Why is email marketing important? How to Master Email Marketing — and so on. The game-changer now is Artificial Intelligence in Email Marketing. Here is how artificial intelligence in email marketing can up your game.

Yes, you heard it right. Artificial Intelligence is slowly but surely taking over our Email Marketing efforts. Brands and businesses that are not aligning themselves with Artificial Intelligence in their Email Marketing campaigns have been left behind. And rightfully so. In a world when everything is evolving, why should Email Marketing be any different?

Around 80% of Business professionals strongly believe that Email Marketing is needed for stronger customer retention. Anything to further enhance its power is a no brainer people will jump on it.

Let’s dive right in and see how you can leverage Artificial Intelligence for your Email Marketing efforts.

What is Artificial Intelligence

Artificial intelligence is a bundle of many different native technologies like Machine Learning, Deep Learning, Computer Vision, etc.

The bottom line is that all of these technologies combine. The combination of technologies helps machines (programs) perform certain cognitive tasks to the level at which humans perform them. Sometimes even at a higher level than humans themselves.

Ever talked to Alexa or Siri? Yes, Artificial Intelligence right there in your daily life. They all do what they do using Artificial Intelligence. AI is used to offer customers new products or services based on their search/viewing histories or patterns. It’s all around us, and it has leveled up so many things in our lives already.

It’s time for Email Marketing to make use of AI to enhance its effectiveness.

Why use Artificial Intelligence in Email Marketing

Like any other area touched by Artificial Intelligence, it did wonders for Email Marketing. Email Marketing can be optimized, driven, and much more effective if done right using AI. For any marketing campaign, two really important aspects need to be optimized, and AI does just that for Email Marketing –

1. Reduce Costs – Creating and Winning at Email Marketing campaigns becomes super easy & straight forward with AI. It has the potential to save countless person-hours your team puts in for Email Marketing campaigns to be a winning proposition. Time is money, after all.
2. Increase Revenue – AI can dramatically increase the ROI of your Email Marketing. AI-powered campaigns show an increase in the percentage of Open/Click rates. The click and open rate drive more money in from your existing campaign than ever before.

AI makes it all possible by incorporating the data points. It uses existing insights available to make every aspect of your campaign optimized for conversion. It effectively reduces the guesswork regarding small but critical parameters of your Email campaigns. We all have been guilty of the same in the past.

How to use Artificial Intelligence in Email Marketing

1. Subject Lines

   What really is the point of going through all the efforts of putting together a campaign if no one is going to open your email? Yes, Subject Lines are the first hit point with your customers, and if you lose the battle here, your email will never see the light of the day.

   With the study of historical data of your top-performing Emails as well as your recipient’s behavior trends, AI can ensure your email is at least opened and given a thought about by personalizing Subject Lines.

2. Personalization

   To significantly boost click-through rates, personalizing every aspect of your Email for the best experience to the end recipient does the job. And no, we are not talking about something as basic as mentioning the first name of the recipient in the first line of the Email. It is more of a personalized campaign based on the interest group of your various email contacts.

   AI determines the content type user responds to and helps you design your personalized campaigns for them, which is the most powerful optimization you can perform for your Email Marketing efforts.

3. Optimizing on the GO

   AI can help define target data points on various parameters of your Email campaigns. They monitor these data points and continuously tweak your campaign accordingly to ensure the best ROI. Any anomalies are pointed out so the future campaigns can make use of that information effectively.

4. Newsletters

   AI can personalize your newsletters down to the single user by curating content specifically for that particular user based on past data and trends available. This would mean you are sending out a personalized newsletter to every contact on your Email List, which can skyrocket the engagement levels.

5. Deliverability

   To improve the overall deliverability of your email campaign so that the maximum number of emails reach their intended audience, AI can do the following for you –

• Send Time Optimization – AI can help you optimize the best/most probable time to send an email at the single user-level, ensuring maximum open rates.
• Mini Campaigns – AI can help segregate your main campaign and develop mini-campaigns for different recipients based on their preferences. This is a compelling aspect to increase the open and click rates substantially.
• Clean Email Lists – AI can help clean up your Email Lists to make your campaign more effective. AI can update titles/numbers or remove out of date data automatically.

Scope of Artificial Intelligence in Email Marketing

A lot of Marketers today do not realize nor understand the power of Artificial Intelligence. If they can only understand how to use AI in their daily roles, productivity can be at an all-time high for just about anyone leveraging AI.

AI can help marketers to better utilize their time and resources by automating daily tasks. Also, with the help of data sets and results thrown out by AI, marketers can hyper optimize their campaigns and exponentially increase the ROI.

It can improve every aspect of your campaign and finetune your efforts to send out a personally curated campaign for every single target audience on your list.

As AI continues to evolve day by day, it is time to leverage this powerful tool. Every Business needs to incorporate it into Email Marketing efforts to stay ahead of the pack.

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This article is written by Aakash Singh and originally published here

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