Despite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. Selena Cameron of WPP’s content marketing agency SJR debunks some common B2B …
Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution …
One of the major challenges today’s companies face is trying to harness unstructured data, digital information that can’t be stored efficiently in relational databases because it doesn’t use pre-set data …
The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days. See something — like something — want …
What is B2B Marketing? B2B marketing refers to the marketing activities and strategies that are aimed at selling products or services from one business to another business. In other words, …
Most B2B buyers today let out a groan when a seller asks to hop on a call. Gartner research shows that nearly three-quarters of surveyed customers say they prefer their purchasing experience …
There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. In more modern terms, this means that …
Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as …
As AI does begin to mimic human intelligence — which is coming — marketers can continue to be freed up to focus on more and more of the job …
I’ve worked with CEOs who misunderstand sales enablement as simply equipping teams with the latest technology and offering training programs once or twice a year. In reality, sales enablement …