7 lessons in embracing modern B2B marketing
Brand reinvigoration has sat top of the agenda for Epicor’s global chief marketing officer, Paul Stoddart, since taking up the reins just over 12 months ago. But rather than fall …
MeritB2B Survey Report Shows Digital Growth For B2B Marketers
Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance …
B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results
2020 was a tough year for B2B marketers – and everyone else. But there were some bright spots. A few B2B marketing strategies did particularly well in 2020, and demand generation was …
B2B marketing investment expected to increase in 2022
Over two thirds (68%) of respondents consider B2B marketing as ‘very important’, with most (93%) considering or already activating digital ad campaigns, according to new research. Creative technology studio Appetite …
Vital stats for B2B marketers: more than 80% of the sales cycle goes digital
Award-winning B2B marketing agency Earnest has compiled the latest statistics and ‘need-to-knows’ for B2B marketers in 2021, compelling readers to reboot how they reach and engage their buyers. In an animated …
Capitalise on the B2B Marketing Trends of 2021
In 2021, new measures will emerge to accurately measure the effectiveness of this media. ROI will be paramount in every marketer’s dictionary. The pandemic has battered the downward-spiralling economy although …
B2B’s Evolution In 2021: How AI And Machine Learning Are Forever Changing B2B Marketing
Did you know that the number of marketers adopting AI technology grew by 44% between 2017 and 2018? At Leadfeeder, we use machine learning to filter ISPs and nonrelevant hostnames out …
The role of AI & social media marketers in a B2B marketing campaign
A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B marketing campaign. Without …
B2B comes of age as marketers find new opportunities
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices, including a newfound interest in digital audio, a new WARC study in association with audio …
Three rules for more effective B2B marketing
B2B brands’ advertising is largely ineffective but needn’t be. To create more memorable ads, there are three simple rules. The best investments – in finance and marketing – are contrarian …