In a technologically advanced world that promotes fast-paced consumerism and instant gratification, 21st-century consumers have become that much more demanding. The digital marketplace has largely eliminated the need for face-to-face …
B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation …
Chatbots are one of the biggest innovations in the marketing industry but in order to use them effectively, brands must carefully consider the customer journey and how they implement this …
Scientists at CSIRO, Australia’s national science agency, in partnership with Melbourne Genomics Health Alliance, have developed an Australian-first digital conversation agent (a ‘chatbot’) that could support patients in making informed …
Social media for b2b brands is tough. This is because any brand that is directly in touch with the consumers has more creative ideas to interact on social media whereas …
AI creates unknowns, and they loom large over marketers. The 2020 State of Branding Report found that 56% of surveyed marketers think AI could negatively affect their brands by diminishing creativity, reducing …
DemandGen Report’s B2B Buyer Behavior Study uncovers new purchase trends in the B2B industry The COVID-19 pandemic has dramatically altered the economic landscape for businesses. While we are yet to …
Artificial Intelligence (AI) has been a hot buzzword since many years now, and for good reason. It has permeated so many aspects of our modern life that we have reached …
In recent years, ABM (account-based marketing) has been steadily rising as a business marketing strategy. Also sometimes referred to as key account marketing, ABM is a focused strategic approach to …
Throughout history, the basic purpose of marketing hasn’t changed. As in generations past, the role of the marketer today is to encourage consumer engagement in hopes of driving purchases and …