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15 B2B Technology Marketing Trends To Watch In 2021

As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of course, with new technologies and ways of leveraging them always emerging, professionals may not be sure where to focus their energies.

To help, 15 members of Forbes Communication Council share the top B2B technology marketing trends they believe will have a big impact on businesses this year. Keep an eye on these developments throughout the rest of 2021 to stay ahead of the curve.

1. User-Generated Content Tools

The core growth technology that every B2B company needs is a user-generated content tool. UGC creates more organic traffic and conversions by providing the most credible content that both Google and the user are looking for. UGC also provides social proof and elevated trust that improves conversions. - Duane “DJ” Sprague, Shopper Approved

2. Data-Driven Content

B2B content strategy will evolve in such a way that we’ll see creative, data-driven content becoming the name of the game. With a wealth of data at their fingertips, not only is it possible for content creators to follow their instincts, but they can also now tell almost immediately whether doing so will be worth the time it takes to write superior content that educates and informs customers and prospects. - Frank Wolf, Staffbase


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