iCumulus and 8thfloorads form Strategic Alliance to Deliver Premium Lead Generation Solutions within Australia and New Zealand

Delivering customer acquisition solutions to advertisers and asset monetisation for publishers.

ic-default-logo 8thflr-logo

Sydney, Australia – August 5th, 2013 – iCumulus and 8thfloorads today announced that they have entered into a strategic alliance to deliver, and further develop, services that enable advertisers to increase the quality and quantity of their new customer acquisitions.

Through this alliance, both companies bring a wealth of experience with a combined total of 25 years within the online and data marketing industries and will continue to enhance their Lead Generation product suite. The Platform currently offers; lead capture, management, validation, scoring and nurturing technologies, all of which assist clients convert prospects to new clients.

As the digital direct response industry continues to understand the power of attracting permissioned prospects and the ability to run outbound campaigns in real-time this alliance forms the goto group for advertisers, their agencies and publishers.

“We see 8thfloorads as a long standing business in a highly evolving industry and look forward to working with Richard and his team to continue to deliver industry leading services in digital direct response.” Comments Mark Halstead, Managing Director, iCumulus.

Richard Hipsley, 8thfloorads, CEO adds; “8thfloorads is collaborating with iCumulus in Australia and New Zealand to accelerate the growth of our customer acquisition technology and data monetisation solutions. This agreement will lay the groundwork to deliver a wide range of market-leading, integrated solutions that allow agencies and advertisers to generate the highest quality leads for their business. In addition, publishers will be able to offer more targeted advertising campaigns to their website visitors.”

The Alliance will continue to invest in industry leading customer acquisition solutions that will focus on generating the highest quality prospects in the market.


About 8thfloorads

8thFloorAds is a full-service performance marketing company in Australia and New Zealand. Their extensive client base relies on them to develop the best digital strategy for increasing website traffic and their lead generation activities.

Key services include:

  • Customer acquisition, monetisation and retention.
  • Lead generation via co-registration and pay per call
  • Search engine optimisation and search engine marketing
  • Email marketing
  • Monetising client databases
  • Creative and design
  • Website traffic generation and optimisation
  • Mobile and social marketing strategies and implementation
  • Custom surveys and panel building
  • Digital strategy planning and execution

8thfloorads Products:

MySurveyBuddy Data Monetisation Technology –
8thfloorads Affiliate Network
Australian and New Zealand opt-in email databases

Related Links

Website – https://ic.test
Website –


Mark Halstead

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