Blog, Intent Based Marketing

Nine Ways Intent-Based Marketing Produces More Traffic


Intent-based marketing is a method that is used to create more traffic for a product or service. This is used to detect and influence consumers based on their wants and needs at the moment. Using SEO, or search engine optimization, helps them by simply using keywords to further improve their search for a product or service.

Businesses are using this type of marketing on a daily basis. Below, nine Forbes Communications Council members show how this type of marketing can help bring in more customers.

1. Helps Identify Customer Behavior

Potential buyers’ behavior leaves a trail of intent-based data that you can use to identify users who indicate that they have purchasing intent. When reviewing this data, you might find buyer intent keywords, common questions, topics or pain points you weren’t covering or addressing. Use these insights to enhance and optimize your content strategy to drive more relevant traffic to your website. – Anthony Kennedy, ION

2. Helps Deliver A Clear Message

Intent-based is about delivering the right content to the right target, segment and lifecycle stage. From the first exposure point to customer retention, you can deliver a clear message that stands out and goes directly to the pain points of your target, which will increase the likelihood of conversion. – Kobi Ben-Meir, KEB Media

3. Makes It Adaptable For Prospects

Intent-based marketing is adaptive and recognizes that marketing is not a magic gun that will convert a prospect with a single message. Multi-touch marketing is the reality of modern digital marketing, and intent-based marketing ensures that the message matures as a prospect gets to naturally learn more about your offering. It’s a great way to have a conversation with your buyer through ads. – Murtaza Khomusi, Gretel AI

4. Creates More Traffic From Personalization

Intent-based marketing creates more traffic for one’s service or product through personalization. By identifying the specific need or challenge a majority of your audience is searching for and developing related content you can ensure more actionable engagement. Think of it in fishing terms: Though you may cast a smaller net, you’re more likely to catch more fish. – Kimberley Drobny, Theatro

5. Helps Filter Through Interactions With Prospects

It’s not about driving more traffic. It’s about filtering through interactions to find prospects that seem to have the intent to make a purchase. Success in intent-based marketing can come either through analytics of online activity or by putting interactive content in front of online visitors in the hope they will engage and share details about themselves. – Andrew Martin, Asia Online Publishing Group

6. Promotes Word Of Mouth

Intent-based marketing helps you drive engagement with your target audience and those potential or existing customers that are excited about your product or service. Word of mouth spreads easily when your content reaches the right people and that is the most powerful marketing tool out there. Don’t forget to use data from past campaigns to make sure you’re aligned with your initial goals. – Victoria Zelefsky, The Menkiti Group

7. Helps Understand Your Consumers

Intent-based marketing is all about the data. Data collected should be the fuel for all the engines to help generate traffic. It’s through the data that you can find your dream clients no matter the industry. Understanding your buyers’ intentions through data gives you the ability to better target your audience. The better your targeting, the more likely they are to buy. – Asad Kausar, Dabaran

8. Advertises Honesty For The Service And Product

Intent-based marketing is all about honesty. In today’s marketplace, consumers have a plethora of information at their fingertips and they will compare you to your competitors often without you being aware of it. Surfacing comparison content to them at the right time that isn’t overly aggrandizing helps them make the most informed decision, and if done well, it’s more revenue for your product. – Patrick Ward, Rootstrap

9. Filters Your Customers Needs

By leveraging the online behaviors of your target audience, you can serve up timely messaging that is personalized to your customers needs. If your audience is engaging with your target keywords, serve them up your best thought leadership content related to the topic. If they’re exhibiting purchasing behaviors, perhaps show examples of other clients achieving great results using your solution. – Monica Ho, SOCi



This article is written by Forbes and originally published here



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