For speakers at Raconteur’s event to discuss the research, the findings chime with their experience of decision-making –â both in their own businesses and those they sell to. “We’re seeing a lot …
##marketing
Latest Post
In A Recession, Sales Enablement Is More Important Than Ever
In a robust economy, companies hire sales personnel hand-over-fist, often allowing them to overlook the low productivity levels of many reps. In that construct, the strong performance of the …
##enablement
What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?
Fears of a looming recession yielded a vast amount of discourse and insights from marketers in 2022. What does the data say? Peter Field of IPA analyzed the business …
##b2bblog
The 3 Big Intent-Based Marketing Trends and Why They’re Happening
The verdict is clear: interruptions are out, intent is in. The future of digital marketing and advertising success will be defined by understanding a user’s intentions and serving content that aligns, …
##intentbasedmarketing
12 Cost-Effective Marketing Strategies For B2B Bootstrapped Startups
B2B bootstrapped startups, or those that are self-funded and rely on minimal outside investments, often have limited resources, including a small marketing budget. However, there are still ways for …
##b2bblog
Value, Volume And Velocity: Maximizing Sales Amid A Contracting Economy
The past year was a complicated one for sales teams. From a business standpoint, 2022 was the first somewhat “normal†year in a while where the pandemic was not …
##Salesenablement
Is B2B Email Marketing Dead?
Email marketing in the B2B sphere is one of those constantly-analyzed topics in the modern marketing world. However, in the past few years, B2B marketers have been getting more …
##b2bblog
Intent Data: The Ultimate Guide for B2B in 2023 (+Checklist)
Do you know what your customer is looking for? Or what topics move them and what problems they are currently facing? Wouldn’t it be nice if you knew? Intent …
##guideinb2b
Five Must Have KPIs for B2B Marketing Reports
The ways of marketing have been changing rapidly in the past few years. How can marketers measure their campaign impact with greater accuracy? If you’re a B2B marketer, you’ve …
##abm
2023 Will Be The Year Of Business Enablement For B2B Sales
With 2022 in the rearview mirror, now is a perfect time to step back and assess what it taught us about the state of B2B sales. Virtual selling to …
#b2bsales