The ways of marketing have been changing rapidly in the past few years. How can marketers measure their campaign impact with greater accuracy? If you’re a B2B marketer, you’ve …
##abm
Latest Post
2023 Will Be The Year Of Business Enablement For B2B Sales
With 2022 in the rearview mirror, now is a perfect time to step back and assess what it taught us about the state of B2B sales. Virtual selling to …
#b2bsales
Best practices for utilizing a sales prospecting tool
To be successful in sales prospecting, you must ensure that you’re sending the right message to the right audience. The simplest way to accomplish that goal is to …
##b2bblog
The state of intent data in 2023 and beyond
With B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead. In B2B sales and marketing, intent has become …
#intentdata
The Cold Email Template that Got 16 New B2B Customers
Do you know the difference between a cold email that doesn’t get any responses and one that generates more than a dozen new customers? Which kind of cold email …
#B2Bmarketing
7 Common Lead Generation Mistakes — and What You Need to Do Differently
Lead generation is essential for effective customer acquisition, and it’s often the best way to land your first sale. Demand generation, a tactic that comes before lead generation, grabs the …
##leadgeneration
Why Relationship Marketing Is Essential To B2B Lead Generation
Relationship marketing is all about genuinely caring for your customers without obsessing over sales. When you improve customer experience by one point, you can boost revenue tenfold. And it …
##b2bblog
Bolstering Buyer Intent Data Could Lead To Stronger Sales
Covid-19 has triggered permanent paradigm and behavioral shifts in the way business is done. Research by McKinsey confirms that today’s decision-makers: • Believe that the new digital or remote-first way of …
##Salesenablement
How to Improve Your B2B Sales Prospecting With Data
Business-to-business (B2B) sales prospecting is a process that requires a lot of time, effort, and energy. You are constantly trying to find new leads and reach out to them …
##b2bblog
ZoomInfo x Bain: 10 Insights From Our CMO Event
In collaboration with Bain & Company, we recently hosted two panel discussions for enterprise CMOs in New York and Boston. ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer …
##blog