Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased …
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Building a B2B Marketing Budget for Uncertain Times
The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. …
How B2B Marketing And Sales Teams Can Adapt To A New Normal
You’ve probably heard that the only thing we can control in life is how we react to the things we can’t control. For B2B companies deeply embedded in a pandemic- …
Most B2B marketers don’t like their own content – here’s why that matters
 David McGuire previews his Ignite 2020 session, revealing that 68% of B2B marketers are not proud of their content Earlier this year, Radix Communications released research showing that just …
How artificial intelligence is transforming the future of digital marketing
Digital marketing relies on the copious amounts of data that gets created every time by customer interactions. Algorithms optimize various factors and data points that influence digital marketing success. In …
B2B Visual Content Marketing: 10 Examples For Your Own Campaigns
What are the best content formats to use for online communications? As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates …
Turn on and tune in – why B2B marketers need to listen harder than ever
Having a finger on the pulse of what your customers think, feel, believe and expect has never been more important for B2B marketers in the wake of coronavirus. So how …
Five B2B Marketing Tips For Managing The Customer Journey During ‘The Great Pause’
To survive and thrive in a post-COVID economy, global marketing organizations need to be more resilient than ever. Unforeseen changes and worldwide disruptions require marketers to respond at a moment’s …
16 B2B Tech Marketing Trends On the Rise In 2020
While tech is ubiquitous in the world today, it doesn’t entirely sell itself yet. Business-to-business marketing professionals need to stay aware of the newest trends in the industry continually. However, …
No Handshake Required: Attracting Customers And Building Demand—Remotely
When infectious disease expert Dr. Anthony Fauci recently advocated the permanent end to shaking hands, you could almost hear the groans of executives around the country. The rapid decline in business …