Uncertain times in businesses can be a product of several circumstances, ranging from internal organizational changes to industrial fluctuations to political or environmental influences. It can affect your business and …
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Realizing the Growth Potential of AI
Business leaders and investors universally agree that Artificial Intelligence (AI) and Machine Learning (ML) will transform their businesses by reducing costs, managing risks, streamlining operations, accelerating growth, and fueling innovation. …
How You Can Use AI for Sales to Make Selling More Intuitive
Among many industries that have dramatically changed thanks to the rapid technological development over the last few decades, the retail industry is one of those that have benefited the most. …
The Complete Guide to Conversational Commerce
What is conversational commerce? Why is it such a big opportunity? How does it work? What does the future look like? How can I get started? These are the questions I’m …
Top 12 Benefits of Chatbots: Comprehensive Guide [2020 update]
No one can know benefits of chatbots better than potential users of chatbots. So that’s where we started, the above list is based on Drift’s 2018 State of Chatbots Report. …
B2B turns to digital marketing in the wake of coronavirus outbreak
Recently, I met with a potential client, who expressed great disappointment over the last-minute cancellation of Mobile World Congress (MWC) 2020 in the wake of the Coronavirus (COVID-19) outbreak. The …
25 Ways to Increase Sales and Lead Generation
Want to increase your company’s profitability from your website? Generating traffic is only half the battle. You can spend months focusing on doubling traffic to your website, but if you …
15 Ways B2B Marketers Can Provide A Better Customer Experience
Customer experience (CX) is a hot topic in business-to-consumer marketing, but it’s been overlooked in the business-to-business community. Personalized experiences have become a core element of many B2C marketing strategies. …
A Cheat Sheet For Marketers In 2020
It’s predictions time. And very rightly so. For most companies whose fiscal year matches the calendar year, the planning cycle is complete. Budgets have been allocated, and teams are getting …
9 Email Marketing Best Practices for 2020
Everybody might be talking about witty tweets, quick-tip videos, and memorable memes -Â but there’s one marketing tool that remains powerful after all these years: emails. But an effective email marketing …