Email gets a nice slice of the average B2B marketing budget, according to The 2019 State Of IT, a study by Spiceworks. The channel now receives 12% of the average …
Latest Post
Top Considerations For Outsourcing B2B Lead Generation
Written By Chris Marin Co-Founder & CEO at Convertist, a B2B lead generation SaaS and service out of downtown San Francisco. As a founder of an angel or venture-backed company, the …
5 Things You Need To Improve Your Lead Gen And Grow Your Business
Content is more useful than a lot of people realize. Too many companies spend time creating content but don’t do a whole lot to ensure that their content is useful and has …
Quality Leads at Scale: What Lead-Gen Marketers Need to Get Right with Retargeting
Criteo’s Managing Director of Mid-Market Americas, Jessica Breslav, examines, how marketers can best leverage retargeting to convert traffic into leads, and the four essential components to turn those leads into customers …
Data-Driven B2B Marketing: 4 Keys to Success
The enthusiasm for data-driven marketing is widespread, but most businesses still find themselves early in the implementation phase. For example, there is widespread agreement on the importance of market intelligence …
Why GDPR Will Force Marketers To Be Better At Their Jobs
Jordan Teicher is the Editor-in-Chief at Contently, where he manages the company’s two digital publications: The Content Strategist and The Freelancer. Jordan also freelances about technology, business and sports in his spare time. …
What Type of Content is Best for Lead Generation?
You need more leads to fill your pipeline. After all, you need a certain volume of leads to ensure that your marketing machine churns out sales-ready buyers. But what kind …
How Blockchain Allows For Targeted Marketing While Monetizing End Users
For companies of all sizes, there are fine lines and many overlaps between marketing and advertising campaigns. One of the biggest conversations that regularly take place revolve around whether it …
Using Targeting and Data to Drive Sales
To benefit both brand and consumer, marketers need an effective strategy behind utilizing data. In this article, Susan Rothwell, Senior Vice President of Sales, Valassis Digital, explains, how marketers can use …
New Phone-Calling AI Assistant – What It Means For Marketers
AI is powerful, and its implications for the future of marketing and communications are vast. The first marketers to master it will be able to harness its power writes, Krish …