It’s hard to tell a great story without a great character but most B2B brands seem reticent to entertain the idea. One exception is Salesforce, which introduced Astro who helped …
#b2b
It’s hard to tell a great story without a great character but most B2B brands seem reticent to entertain the idea. One exception is Salesforce, which introduced Astro who helped …
#b2bEveryone in business-to-business (B2B) marketing agrees brand is important. Without adequate investment in brand we fail to create future demand, we reduce loyalty, we have to lower prices and we …
Getting leads should be easy for B2B companies, right? Turn on the money faucet, let the leads pour in, and watch sales turn them into closed deals. The reality? A …
There’s an unwritten law that the B2B buyer journey must be overly complex, without emotional strings and with only linear, periodic and transactional engagement. According to Gartner, 77% of B2B …
If you’re a B2B company, ask yourself whether you’re using LinkedIn as much as you should be. As of this writing, the social media network for professionals has about 58 …
Hard to find AU statistics like this article based on the US but we do indeed follow most of the trends on par. In 2020, US B2Bs overhauled their marketing …
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and customer experience remain a priority. Wpromote recently conducted its “2021 State of B2B Digital Marketing” …
Lead generation is crucial for the growth of any company. Yet, it is not enough to have a lot of leads. Quality is what matters. In particular, a quality lead …
CEO of MeritB2B, the leading provider of B2B marketing solutions. Data-Driven. Tech Enabled. Growth Obsessed. There is a reason why the old adage is “know thy customer” and not “know thy …
The 2021 Growth Marketing Maturity (GMM) Study, a new industry initiative launched by Stein IAS in partnership with WARC and The Effectiveness Partnership, has revealed that most B2B marketing leaders now …