It’s hard to tell a great story without a great character but most B2B brands seem reticent to entertain the idea. One exception is Salesforce, which introduced Astro who helped …
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Aligning brand and demand: the future of B2B marketing
Everyone in business-to-business (B2B) marketing agrees brand is important. Without adequate investment in brand we fail to create future demand, we reduce loyalty, we have to lower prices and we …
B2B Companies: How To Make Lead Generation Easier
Getting leads should be easy for B2B companies, right? Turn on the money faucet, let the leads pour in, and watch sales turn them into closed deals. The reality? A …
Why do B2B buyer experiences often still fall short of expectation?
There’s an unwritten law that the B2B buyer journey must be overly complex, without emotional strings and with only linear, periodic and transactional engagement. According to Gartner, 77% of B2B …
Optimizing Your B2B Content Marketing On LinkedIn
If you’re a B2B company, ask yourself whether you’re using LinkedIn as much as you should be. As of this writing, the social media network for professionals has about 58 …
US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy
Hard to find AU statistics like this article based on the US but we do indeed follow most of the trends on par. In 2020, US B2Bs overhauled their marketing …
B2B Marketers Still Prioritizing Customer Experience & Engagement
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and customer experience remain a priority. Wpromote recently conducted its “2021 State of B2B Digital Marketing” …
How to Get Quality Leads on LinkedIn
Lead generation is crucial for the growth of any company. Yet, it is not enough to have a lot of leads. Quality is what matters. In particular, a quality lead …
Must-Do Steps To Better Understand Your B2B Target Audience
CEO of MeritB2B, the leading provider of B2B marketing solutions. Data-Driven. Tech Enabled. Growth Obsessed. There is a reason why the old adage is “know thy customer” and not “know thy …
News: B2B CMOs and brands primed to accelerate growth, new study reveals
The 2021 Growth Marketing Maturity (GMM) Study, a new industry initiative launched by Stein IAS in partnership with WARC and The Effectiveness Partnership, has revealed that most B2B marketing leaders now …