Passenger flow analytics & marketing for airports

Understand the end-to-end passenger journey

  • Utilize your existing wireless infrastructure to analyze the entire journey of the passengers from curb-to-gate and gate-to-curb.
  • Visualize passenger flow from check-in to security to retail to gates and from gates to immigration to customs to exit.
  • Discover operational inefficiencies, understand delays, and how to resolve them.Understand the end to end passenger journey

Passenger flow analytics and predictive intelligence

Passenger flow analytics and predictive intelligence

Visualize lead curves for arrival and departure processes

  • Obtain lead curves for both arriving and departing passengers for each checkpoint including security, customs, and check-in.
  • Segment lead curves by airlines, sector, and destinations to understand when passengers arrive at the airport before their flight.
  • Plan resources based on the actual demand and streamline operations to reduce delays as well as increase on-time flight performance.
Visualize Lead Curves for Arrival and Departure Processes

Staff intelligently and plan resources optimally

  • Adjust staffing schedules based on actual passenger volume both for present and future dates.
  • Proactively resolve delays or disruptions with notifications that will alert you before they are expected to happen.
  • Understand seasonalities and trends with staff level recommendations to better plan all resources for upcoming calendar.
Staff Intelligently and Plan Resources Optimally

Integrate with flight data and operational systems

  • Connect with your operational systems, including FIDS / AODB, sensors, traffic counting systems, cameras, and internal data warehouse.
  • Get a 360 view of airport operations, passenger flows, queue wait times, and processing throughputs in one easy to use dashboard.
  • Allocate gates optimally by combining passenger flow in airport terminals and flight information.

Integrate with Flight Data and Operational Systems

Track assets across the entire airport

  • Visualize all assets including carts, wheelchairs, mobile FIDS, and expensive equipment in real-time on the airport terminal maps.
  • Set alerts to get notified when assets move or leave defined geofences to reduce asset loss.
  • View reports on asset utilization and plan staging areas for maximum efficiency.
Track Assets Across the Entire Airport

Get insights in retail sales and drive revenue

  • Boost sales by reducing delays and increase dwell time in duty free and retail areas.
  • Share insights with your retail partners via self serve dashboards and assist them to boost their revenues.
  • Segment retail KPIs and metrics by category, destination, and airline.
Get Insights in Retail Sales and Drive Revenue

Predict delays and issues before they happen

  • Analyze delays and monitor queues at different checkpoints in the passenger journey.
  • Utilize powerful prediction engine to forecast future delays based on current operations, real-time flight schedule, and external conditions like weather and traffic.
  • Obtain staffing level recommendations in real-time in order to always maintain set performance benchmarks.

Why it matters

  • Reduce wait times to improve passenger experience and overall satisfaction.
  • Get data-driven insights to plan optimally and reduce costs.
  • Share insights to increase advertising and sponsorship revenues.
  • Empower retail partners to increase overall sales.
  • Streamline operations to improve on-time performance.
  • Unlock the power of big data to make informed decisions.


This article was originally posted on –


Mark Halstead

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