As many brands realise the full potential and opportunities data presents to drive responses to digital campaigns. The selection of the optimum technology is a mine field, and you’re not alone if you feel your knowledge is at 101 level. Read the interview with iCumulus MD Mark Halstead and others within this free report commissioned by Oracle and run by ExchangeWire Research
The Evolution of Data Management Platforms ExchangeWire Research & Oracle Marketing CloudA Data Management Platform (DMP) is a piece of technology that ingests data from multiple sources, creates meaningful segments of data such as audience segments, and then facilitates the activation of those segments through media buying channels. DMPs can be used by both media buyers and media sellers, although the use case varies accordingly. As a relatively recent addition to the marketing technology stable, DMPs are sometimes misunderstood and seen as a panacea to all data challenges or hero solutions to automate all media training.
It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible ...
“Web scraping doesn’t have to be a dirty word when it’s done responsibly, but responsibility needs defining,” says the Ethical Web Data Collection Initiative (EWDCI). The EWDCI – an industry-led ...
As marketing trends tend to come and go, with little indication of how long they’ll stay popular, it can be challenging to decide which ones to adopt and ...