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The Power Behind Account-Based Marketing

account-based-marketingB2B marketers find that targeting to key accounts and “flipping the funnel” drive double-digit ROI

There’s good reason account-based marketing is top of mind for many marketers: 84% of B2B marketers say that ABM delivers a higher ROI than any other approach, reports the Information Technology Services Marketing Association (USA).

Instead of looking to attract hundreds of leads to the sales funnel, ABM promotes a more-targeted approach for B2B firms, aiming to leverage accounts that are likelier to provide revenue and/or that are strategically important.

Download this free, information-packed eBook to learn:

  • Why ABM delivers such stunning results
  • ABM best-use scenarios
  • The challenges of ABM
  • Tools you’ll need to build a scalable ABM system
  • Pitfalls to avoid

Brought to you by:

  • Marketo
  • Demandbase
  • Act-on

Author

Mark Halstead

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