The Top B2B Influencer Marketing Trends for 2020 [Infographic]
While there are some who think the expression “influencer†is an expired term, the role of influence on B2B buying decisions is irrefutable.
According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months – and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference - a 30% increase compared year over year.
Not only is influencer marketing one of the fastest growing areas in marketing, it’s also one of the disciplines where B2B brands are seeing trend-setting marketing performance.
For companies operating in the B2B space, here are seven influencer marketing trends worth digging in to for marketing strategy in 2020 and beyond:
This article was originally posted on – https://www.socialmediatoday.com/news/the-top-b2b-influencer-marketing-trends-for-2020-infographic/557644/
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