What is Lead Nurturing?

Lead nurturing refers to the activities that occur after a lead has been delivered to an advertiser, and is a key ingredient for the success of any online lead generation campaign. The key to successful lead nurturing is to have a clear objective for the leads collected and to create a discrete set of practices and plans to achieve that objective. A good starting point is to create an email newsletter and use the leads collected to seed the list for the newsletter. More advanced techniques could involve email append or direct outreach efforts by email or phone.


Mark Halstead

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