LinkedIn in a modern-day employee branding strategy In the State of B2B Social Media Marketing report by Oktopost, 46 per cent of CMOs interviewed concluded that employee advocacy was their best-performing social …
If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to …
We are over halfway through 2022, and B2B businesses are working hard to hit their goals and finish the year off strong. It is no surprise that digitalization continues to …
The internet forever changed how we buy and sell things — both in the B2C and B2B markets. The influx of options and available information created a customer base that was …
Buyer intent data is part of a fast-growing Martech and Sales intelligence landscape. B2B marketers are using powerful buyer intent data tools to understand how prospects and customers are interacting …
When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its deep business targeting capabilities …
As part of Solutions Review’s Premium Content Series—a collection of contributed columns written by industry experts in maturing software categories—Stephanie Capouch, the VP of Marketing at Terminus, explains how companies can …
Rapidly changing customer behaviors and business models are transforming the B2B marketing landscape. Lori Wizdo, VP, principal analyst, Forrester, discusses a few trends that will accelerate B2B marketing transformation this …
There’s an unwritten law that the B2B buyer journey must be overly complex, without emotional strings and with only linear, periodic and transactional engagement. According to Gartner, 77% of B2B …