3 Trends in Marketing That You Can’t Ignore
As the whole digital marketing landscape evolves, it is essential for marketers to stay on top of current trends in order to remain competitive. So what are the three trends in …
Better Data and Personalization Are the Future of Email Marketing
Considering email marketing for your SMB? Keep these trends and strategies in mind. By 2025, there will be an estimated 4.6 billion global email users, according to Statista. Email marketing …
6 marketing automation use cases where AI can help with data quality
Will AI help address age-old marketing issues or just add more complexity? For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still …
What Is Conversational Marketing? Top Examples + Benefits
Communication creates communities. When connecting with customers, businesses must remember that communication is dialogue, not monologue. It’s a two-way street that requires input from both parties. And conversational marketing …
Scaling Up Your B2B Marketing Efforts: Tips and Techniques for High-Growth Firms
Scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm. …
Give Your Brand’s Top Voices A Stage: The Power Of LinkedIn In Modern-Day Employee Branding
LinkedIn in a modern-day employee branding strategy In the State of B2B Social Media Marketing report by Oktopost, 46 per cent of CMOs interviewed concluded that employee advocacy was their best-performing social …
A Guide to B2B Marketing Automation That Generates Quick Results
If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to …
8 B2B business trends for the second half of 2022
We are over halfway through 2022, and B2B businesses are working hard to hit their goals and finish the year off strong. It is no surprise that digitalization continues to …
3 Ways to Unify Sales and Marketing Teams for Demand Generation
The internet forever changed how we buy and sell things — both in the B2C and B2B markets. The influx of options and available information created a customer base that was …
Role of AI in Helping B2B companies that are Missing Out on Buyer Intent Data
Buyer intent data is part of a fast-growing Martech and Sales intelligence landscape. B2B marketers are using powerful buyer intent data tools to understand how prospects and customers are interacting …