B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent data as evidence that the prospect is ready to buy, only …
How to Use LinkedIn Sales Navigator to Improve Customer Acquisition
Wondering how to identify and reach the right prospects and decision-makers on LinkedIn? Want to bridge marketing and …
17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know
Intent data’s importance in the B2B marketing and sales disciplines continues to grow as more teams discover the extensive range of its uses and values. Yet the numerous use …
Use Intent Data and Buying Groups To Survive Uncertain Times
Marketers using intent data and buying groups show more confidence and see greater improvements in metrics. Data is critical for marketers to achieve their annual goals. Having the …
The Secret Sauce to Saving Marketing and Sales Resources: Intent Data
How marketing and sales teams can optimize go-to-market strategies amidst an uncertain economic landscape, saving both time and money: When revenue-generating teams are not aligned, it has an adverse effect …
How to Use Intent Data to Achieve Your Sales Goals: 5 Practical Ways
Use intent data with account-based marketing (ABM) to accelerate the sales cycle, improve conversion rates and fine-tune marketing efforts. Account-based marketing (ABM) is one of the most effective ways …
3 Ways to Use Intent Data to Improve ABM Outcomes
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities …
Making Sense of Intent Data for Sales and Marketing Pros
Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution …
If it’s not a sales funnel, what is it?
The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days. See something — like something — want …
Intent Data Strategies Provide a Lifeline to CRM
Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as …