Social Selling

The balance between proactive and reactive marketing

  Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION: During the pandemic, thousands of small business owners became actively engaged in frequent communication with their …

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LinkedIn Launching Free Tool For B2B Professionals

LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn …

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