Relationship marketing is all about genuinely caring for your customers without obsessing over sales. When you improve customer experience by one point, you can boost revenue tenfold. And it …
LinkedIn in a modern-day employee branding strategy In the State of B2B Social Media Marketing report by Oktopost, 46 per cent of CMOs interviewed concluded that employee advocacy was their best-performing social …
Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason …
LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn …
Before 2020, B2B sales of complex solutions and services were conducted almost entirely in person. All that changed with the pandemic. Now, much of the process from lead identification to …
When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its deep business targeting capabilities …
As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. However, two years later, everything is upside down. No matter how well …
With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? …
Since the arrival of COVID-19, we’ve seen a wave of marketing redundancies, marketing budgets being slashed and the onset of ‘panic marketing’. Azadeh Wiliams looks at five common annoying B2B …
It’s hard to tell a great story without a great character but most B2B brands seem reticent to entertain the idea. One exception is Salesforce, which introduced Astro who helped …