3 Trends in Marketing That You Can’t Ignore
As the whole digital marketing landscape evolves, it is essential for marketers to stay on top of current trends in order to remain competitive. So what are the three trends in …
The balance between proactive and reactive marketing
Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION: During the pandemic, thousands of small business owners became actively engaged in frequent communication with their …
Why Relationship Marketing Is Essential To B2B Lead Generation
Relationship marketing is all about genuinely caring for your customers without obsessing over sales. When you improve customer experience by one point, you can boost revenue tenfold. And it …
Give Your Brand’s Top Voices A Stage: The Power Of LinkedIn In Modern-Day Employee Branding
LinkedIn in a modern-day employee branding strategy In the State of B2B Social Media Marketing report by Oktopost, 46 per cent of CMOs interviewed concluded that employee advocacy was their best-performing social …
How To Shorten The Sales Cycle Through Effective B2B Content
Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason …
LinkedIn Launching Free Tool For B2B Professionals
LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn …
Hybrid B2B Sales Will Be The Norm By 2024. How To Embrace The Future Of Sales Now.
Before 2020, B2B sales of complex solutions and services were conducted almost entirely in person. All that changed with the pandemic. Now, much of the process from lead identification to …
5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns
When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its deep business targeting capabilities …
The Future Of B2B Marketing: Get Ready For 2025
As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. However, two years later, everything is upside down. No matter how well …
LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing
With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? …