3 keys for email marketing in 2024: AI, change, learn
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year. Welcome to 2024! A new year is like a new car — …
10 Marketing Trends That Will Dominate In 2024
The marketing landscape is evolving due to many factors: technological advancements, changing consumer behaviors, regulatory changes and more. In my role as chief growth officer at an ed-tech platform, …
5 Lead Generation Trends to Know in 2024
From navigating Google’s algorithm updates to integrating AI, adapting to these five lead generation trends will help you close more deals in 2024. In 2023, the B2B companies faced a …
2024 B2B trends: 6 key areas for marketing success
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts. Staying ahead of the curve is imperative for long-term success in B2B. As we …
11 Email Marketing Tips For Your 2024 Email Marketing Campaigns
The first marketing email was sent in the late 1970s when Gary Thuerk, a marketing exec, sent a couple of hundred unsolicited emails to market his company’s computer products. More …
2024 starts now: how B2B marketers are preparing for success next year
CMOs are learning that potential clients want actionable insights rather than the hard sell. But these solutions-based sales tactics require longer lead times, meaning marketers will need to start now …