Account-based marketing (ABM) is like spearfishing. You set a single target, rather than spraying and praying. This concentrates sales and marketing efforts toward one account to generate higher revenue inflow. …
Over the last several years, we have created a lot of content around Account-Based Marketing (ABM) – from the ultimate ABM strategy template to account-based marketing examples. If you’re unfamiliar with it, ABM pushes …
As part of Solutions Review’s Premium Content Series—a collection of contributed columns written by industry experts in maturing software categories—Stephanie Capouch, the VP of Marketing at Terminus, explains how companies can …