Account-based marketing (ABM) is like spearfishing. You set a single target, rather than spraying and praying. This concentrates sales and marketing efforts toward one account to generate higher revenue inflow. …
Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers. You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies …
The ways of marketing have been changing rapidly in the past few years. How can marketers measure their campaign impact with greater accuracy? If you’re a B2B marketer, you’ve …
As part of Solutions Review’s Premium Content Series—a collection of contributed columns written by industry experts in maturing software categories—Stephanie Capouch, the VP of Marketing at Terminus, explains how companies can …