AI in Sales: How to Build Your Go-to-Market AI Strategy
It’s taken less than two years for generative AI to shake up entire industries and challenge the way we think about the future of education, law, politics, art and much …
State of AI and the C-Suite 2024: Secrets to a Successful AI Strategy
Executive Summary Generative artificial intelligence (GenAI) ushers in a new wave of optimism for transforming how every organization plans, operates, automates, and differentiates in the market. These unique opportunities, brought …
6 ways AI is strengthening the workplace
Artificial Intelligence (AI) has swiftly transitioned from being a futuristic concept to a pivotal element in the business world. It’s no longer just a buzzword—it’s a game-changer. Companies of all …
Leveraging Data Efficiency Through AI
Data has always been crucial for marketing technology (martech) applications. After all, without data, what do you have? With AI’s ability to unlock the true potential of your existing data …
AI in Digital Marketing: Trends and Best Practices for 2024
AI is far past the point of being a new or emerging technology, especially in the world of digital marketing. A global survey in 2022 found that roughly 90% of …
Marketing 2.0: Embracing The AI-Powered Future
We are observing a significant transformation in marketing driven by the swift progress of artificial intelligence (AI). This transformation, signaling the emergence of “Marketing 2.0,” revolutionizes how organizations engage with clients, …
AI Can Help Sales Teams Drive Bigger, Better Outcomes: Here’s How
The use cases for artificial intelligence (AI) in the world of sales are plentiful. AI is making sales teams more prepared, efficient and impactful by automating tedious tasks and surfacing …
Go Beyond The Hype: What B2B CMOs Should Do About GenAI Now
B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations …